Gain Clarity.
Create Alignment.
Build Momentum.
Achieve Your Vision.
Helping business owners build teams that perform, grow, and thrive. Uplevel your business. Uplevel your people. Uplevel your life.
Clarity
Focus and Decide on What Matters Most
Alignment
Act as ONE Leadership Team
Movement
Execute with Ownership and Sustain Progress Under Pressure
Growth MAGNIFIES Leadership Gaps
DECISION FATIGUE
Strategic uncertainty at the top.
FRAGMENTED EXECUTION
Misaligned leadership energy.
UNSUSTAINED GROWTH
Short-lived growth spurts.
The Pinnacle Principles
Learn a proven Operating System for growing your enterprise based on these Five Principles. Master them and watch your business climb.
PEOPLE
Get the right people in the right seats, right away. Then equip and coach them in a unified direction.
PURPOSE
Start with why. Set a compelling mission, clear visions, and authentic values. Then develop a winning strategy.
PLAYBOOKS
Document and optimize your core processes from top to bottom, both internal and customer-facing.
PERFORMANCE
Measure what matters, then manage it. Plan and track key goals on an annual, quarterly, and weekly cadence.
PROFIT
Profit comes as a result of mastering the other Principles, and fuels growth in a virtuous cycle.
You Don’t Need More Advice… You Need a Clear Path Forward.
Growing a business often brings unexpected complexity, competing priorities, leadership misalignment, and constant pressure to maintain momentum. Even highly capable leaders can find themselves carrying the weight of every decision, wondering why growth feels so hard. I work with business owners and leadership teams who believe success should be sustainable, not exhausting. I help organizations align how leaders think, decide, and act, so progress continues even under pressure, all the way to the pinnacle. I help leaders reconnect with the passion, creativity, and freedom that originally drew them into business.
Pinnacle Client Testimonials
The Pinnacle approach changes the way you view and operate your business on a daily basis. It helps you to build a foundation of A-players that live your core values, create winning playbooks, and drive clarity and alignment around your purpose and goals. If I could change one thing, I would have started working with Pinnacle earlier.
Brandon Mensink
COO & Co-Owner of Tonna Mechanical, Inc.
The Pinnacle approach is customizable, nimble, and applicable to any business challenge. It layers the latest business thinking on top of tried-and-true practices. This unique combination continues to take my company and leadership to the next level.
Kristi Piehl
Founder & CEO of Media Minefield
SERVICES
Pinnacle Business Guide
A structured, principle-based operating system that helps leadership teams create clarity, align around priorities, and execute with ownership, quarter after quarter
Two 1-Day Base Camp Sessions
Three 1-Day Quarterly Sessions per year
One 2-Day Annual Summit per year
Monthly CEO Coaching Call
Access to 80+ Pinnacle Business Tools
Executive Leadership Coaching
Personalized, one-on-one coaching for CEOs, business owners and senior leaders navigating complexity, pressure, and growth. Together, we strengthen clarity, decision-making, and leadership mindsets, so you lead with confidence, ownership, and consistency, even under pressure
1:1 executive coaching sessions
Leadership mindset assessments (The Habit Finder)
360-degree feedback and insight integration
Practical tools to support clarity, alignment, and execution
Emerging Leader Development
Workshops and group coaching designed to help rising leaders think, act, and lead like owners. These experiences build strong leadership habits and mindsets and accelerate growth, so your next generation of leaders is prepared for what’s ahead
Leadership workshops and team sessions
Group coaching for emerging leaders
Mindset and leadership assessments
Custom programs aligned to your organization’s values and goals
Why Leaders Chose to work with me
I Listen for what
other miss
Most coaches listen to respond. I listen to understand.
I’m trained and wired to hear what’s said, and what isn’t. Limiting thought patterns, self-sabotaging stories, unspoken tensions, hidden assumptions, and the quiet signals that shape leadership behavior all surface quickly. That depth of listening creates clarity fast and helps leaders make cleaner decisions, lead with confidence, and stop repeating unwanted behavioral patterns.
I’ve built businesses, and coaching frameworks
I’m not coaching from theory. I’m coaching from experience.
With 25+ years in entrepreneurship and leadership, I understand the pressure, the tradeoffs, the anxiety, and the weight of being the final decision-maker. I’ve built, led, and advised businesses, so the work stays practical, grounded, and immediately applicable, not abstract or academic.
Proven structure, customized for your reality
Clarity without execution is just insight. Execution without clarity burns people out.
I guide leaders using Pinnacle, a proven business and leadership system that creates clarity, alignment, and movement, while remaining flexible enough to fit your culture, goals, and leadership style. This isn’t a one-size-fits-all playbook; it’s a disciplined framework that adapts to the real world you’re leading in.
BASE CAMP
DAY 1
Right from the start we get set for the journey, lay out the brutal facts facing the company, assess the team and their ability to climb, and shore up the culture foundations we’ll build from.
BASE CAMP
DAY 2
We review the territory covered in Day One and begin looking out to the future to cast vision, define a compelling purpose and set milestones, growth plans and Rocks.
Quarterly Lookouts
ANNUAL
SUMMITS
Each year we stake two days to rise above the daily grind and think bigger, make plans, and gather the needed tools to set out on a new year, toward the Pinnacle we set our sights on from the start.
certified Pinnacle Business Guide
ABOUT Erik Huso
I’ve been an entrepreneur for as long as I can remember.
At eight years old, I was mowing lawns and selling popcorn balls door to door, learning early what it meant to take ownership, create value, and earn trust. Over time, that entrepreneurial drive evolved into a deeper calling: helping people become the best version of themselves.
I spent more than two decades in education, where I learned how people learn, what motivates teams, and how clarity and purpose unlock human potential. To support my family, I built a generational swimming pool business with my wife and children, an experience that grounded me in the real challenges of entrepreneurship. As a high school principal, I became passionate about leadership development and helped launch an Entrepreneurship program that became a graduation requirement for all students, reinforcing my belief that entrepreneurship is one of the greatest forums for developing character and human capacity.
Today, I bring my passion for business, learning, and leadership together as a Pinnacle Business Guide and founder of Uplevel Your Leadership. I walk side-by-side with growth-minded, people-focused entrepreneurs to build legacy businesses using a proven, flexible operating system, customized to their reality. I’m known for my ability to listen deeply, ask the right questions, and bring clarity and momentum when it matters most. Your pinnacle matters, but knowing why you’re climbing, and learning to enjoy the climb, matters even more.
“Our world is shaped by the way we think. It cannot be changed without changing our thinking.”
When you change how you think, you change how you lead. How aware are you of your patterns of thinking? Take a free mindset assessment to get a clear snapshot of your habits of thinking, where they may be helping or holding you back.
Learn More about the Pinnacle Approach™
The Pinnacle Approach™ is detailed in a series of three books that share stories and principles real businesses have used to grow faster than they ever thought possible. Download Peak Performance today as a FREE audiobook to learn more.